Discovery consists of seeing what everybody has seen and thinking what nobody has thought – Alber Szent Gyorgy.
Curiosity takes human minds to the point where nobody has ever been. That led to things which existed before but humanity never knew they did until some anxious soul explored the unexplored and yelled – hey this is it.
Needless to say, as a webmaster you all are aware of the existence of the Yoast SEO Plugin without which any web animal cannot think of living in the blogosphere.
We all know about the features of this SEO plugin – focus keyword density, meta description, slug, placements of keywords in the title, FKW in the alt text, readability, passive voice and much more. There is no contradicting the fact that these features as endorsed by Yoast team have revolutionised web writing for good.
Yet, apart from these features, this plugin has some inbuilt features which were honestly not meant to be put in daily use. Or to be precise, the team Yoast never thought that this tool can be used in a different way.
In other words, let me put it in this way that it is the restlessness of human mind that brought these hidden features to the fore.
I don’t know if someone has already published this. However, assuming that none in the blogging fraternity has done it before, I enlist the benefits:-
UTILISING THE FOCUS KEYWORD FIELD AGAINST KEYWORD STUFFING
The focus keyword field of this tools helps you to write your content around a topic. It finds its density in the blog post and reports if the density is more than the prescribed limit.
This is great facility provided by the Team Yoast. When you have such an inbuilt feature in your site admin, you don’t need to deploy any third party keyword stuffing checker. You can ascertain the % repetition of any keyword(ancillary) by replacing it with the focus keyword tentatively. In this way, you can guard against keyword stuffing and ensure quality post and user experience for your loyal audience, if any.
THE PLUGIN REPORTS ON KEYWORD CANNIBALISATION
This plugin protects your site from becoming an unintentional victim of keyword cannibalisation.
The tools point out if you have used the focus keyword before. You may say that you never forget the keywords you have used before. But it applies to small sites with a few post(s). What about blogs like shoutmeloud which are huge with numerous posts. The owner may get confused if he/she has used a particular keyword before.
Though not a full proof one, it comes handy in case of exact match focus keywords.
HELPS SPYING ON OTHERS CONTENT
Caught unaware guys? I am sorry, buddy. This plugin won’t be of any help if you want to know about your rivals’ keywords. However, you can have a peek into other aspects of blogging.
A trick which I have often deployed to find out my rival writing style. Just open a published post of an authority blog. Copy the whole text. Go to your admin. Open a draft page and paste the text.
You can observe clearly your competitor’s readability amongst other things. Try to insert a word or two from the text in the focus keyword field. Chances are strong that you might discover the keyword or keyphrase.
Yoast Plugin is actually a software tailor-made to construct a content around a focus keyword. It sees to it that while writing you don’t deviate from the topic. Consistently experimenting with it unearthed some unintended yet helpful features.
You as a webmaster can exploit them without crowding your browser with too many third party tools. If you agree, share your thoughts in the comments space.