If you want to make more money with your website, the first thing you’ll look to do is get more website traffic. Here are some tips for how to do that.
1. If it’s working, make it better.
Assume, for a moment, that search engine optimization (SEO) is driving some traffic to your site. If your website is on the second page, you can probably improve some of your rankings and get onto the first page. Or, if your site is ranked #10, you can try to go up to #5. You can often accomplish this simply by getting some additional links from other websites. In some cases, adding some internal links on your own pages is enough.
2. Leverage your traffic sources.
If you’re running a successful pay-per-click (PPC) ad campaign, target the PPC keywords that have been productive for your SEO campaigns. Your PPC success lets you know you’re targeting keywords that will convert into sales. This is a smart move, because it reduces the risk of making bad marketing investments. By testing your keywords with PPC first, you can avoid wasting significant time and money. Achieving high rankings in keywords that don’t produce sales won’t make any money.
3. Diversify your traffic sources.
Diversifying your traffic sources is beneficial for the long-term health and prosperity of your online business. Relying too strongly on a single source for website traffic and new customers makes your website vulnerable.
Consider this quick example: if your site’s traffic primarily comes from its Google rankings, the next Google algorithm update could wipe everything out. The example’s lesson is extremely important: never put all of your eggs in one basket – especially when the basket isn’t fully controlled by you.
If you’re only doing SEO, consider investing in PPC. It can be a bit more consistent and predictable than SEO.
Recruiting joint venture (JV) partners and affiliates to sell your products is one of the most effective ways to diversify your website’s traffic sources. Traffic coming from partners is typically high quality because those partners have endorsed you and your products. As a result, these visitors are more apt to buy from you. It can take a long time – months or years – to develop significant traffic this way, but the benefits are well worth the wait.
If you want your business to be as stable as possible, concentrate on building traffic you totally control. Customer and prospect lists are always extremely valuable because these lists are totally under your control. As a result, always focus on building your email list.
Here are some action steps to get you started down the path of building more website traffic. Evaluate your current traffic sources. What’s working? Can you expand it and make it even better? Think about new traffic sources. You might want to consider investing in SEO, PPC, email advertising, affiliates, JV partners, social media marketing and more.