How to Optimize Google My Business Listing for Local Search Results

Should I optimize Google my business listing? Yes, you should. Listing your business on Google my Business is not the only process to improve your business presence online.Just like a website, your Google my business listing should be optimized well enough to rank in top positions in local search results and also for business-relevant non-branded terms.

Just like a website, your Google my business listing should be optimized well enough to rank in top positions in local search results and also for business-relevant non-branded terms.
Is your business not present on Google maps? Do it now, check this amazing article about how to add my business to Google maps.
See the below image where the Google my business listings are ranking at the top position in search results.


Do you know how an optimized Google my Business listing looks like? Check the below image to see how an optimized Google my Business listing looks like. It includes all the required details in an optimized way


How to Optimize Google My Business Listing?

There are so many sections in Google my business listing, to make the listing optimized you need to update all the sections with relevant details.

Requirements for the optimization of Google My Business Listing

1. Business name – Have you included your business name properly? Is there any high search volume keyword present in your business name?
Look for high search volume keywords and include relevant term with your brand name for better visibility in search results for non-branded terms.
This is a very good way to rank in local search results for your business-relevant terms.
2. Physical Address of the Business Location
Enter the exact address of your business location because Google will send a verification code in a postcard on this address. Also, the same address will be visible on the Google maps.

Your address is also visible when your listing ranks in search results, showing the approximate location of your business from the user’s location.
3. Contact Number
There is a Call option when a listing appears in mobile search results. Enter your correct contact number so that users can call you.
4. Email Id
You can use either a Gmail id or a domain name business id for login purpose
5. Business Working Hours
Exact working hours of your business. You can enter different working hours on different days of the week.
It appears in search results if your business is open or closed when the user is searching in Google.
6. Google Map Location
There is a direction option available in a listing when it appears in search results. Using the directions option, people can easily find your business location on Google maps and reach out to you.
It also helps your listing in ranking higher in search results if the user is searching from your nearby area.
7. Website URL

Give your website URL in your business listing. There is a Website option comes in search results, using that option users can directly land on your website.
8. Images for Google My Business listing
Profile Picture – for your brand image
Logo – to present your brand
Cover Picture
Interior Photos – Add at least 3 great interior photos to show customers what your business looks like from the inside. (For example – if you have a Lodge, then interior pictures of lodge reception, common area etc.)
Exterior Photos – Add at least 3 great exterior photos to give customers an idea of how you place looks from outside. (For a Lodge – exterior pictures of buildings & main entrance)
Product Photos – Add at least 3 photos of products that you sell. (Pictures of the rooms in the lodge)
Team Photos – Add at least 3 photos showing your management team, employees, and other people. (Group picture of all the lodge staff)
Additional Photos – Add additional photos of your business that don’t fit in any of the other categories.
Ratings & Reviews – Ask your customers to rate you on Google reviews. Reply back to their reviews and feedback. Use high search volume keywords in your reviews to increase the overall keyword density.
Publish your listing – on Google search, Google maps & Google+. Establish your Google+ page and optimize it properly.
Is your Google my business listing optimized? No, then what are you waiting for? Optimize it now because you might be missing potential leads for your business nearby your location.
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