22 Important Steps To Optimize Your WordPress Blog

Here are some useful tips you can follow if you are just a starter on WordPress blogging as these tips help you optimize your blog and enhance your websites functionality. If you have been blogging for quite some time, might as well check your website and try to improve it by following these helpful tips if you don’t have it yet.
optimize wordpress  blog

1. Decided Whether Want To Use “www” Or Not
Though you can choose to exclude ‘www’ on your http address, it is more formal and advisable to have it rather than not. The choice is totally yours however, if you prefer not to have it then so be it. With or without ‘www’ will still lead to your homepage anyway, it’s just a matter of formality. Simply go to your wp-admin’s general setting to change it according to your preference. But once you have decided which format, you must always use the selected format for link building over the time; rather than use both.

2. Display Your Feed And Install Feedburner Feedsmith
Feedburner enhances the functionality of your RSS subscription and more, thus it is so important to have it on your blog.  So make sure to have it installed after you have created on your WordPress website.

3. Create Favicon
A favicon helps you brand your blog and helps your followers locate your site more easily in their bookmarks by simply looking at the icon next to your browser address bar. It gives identity to your website and aids your readers to identify your website just by looking at the icon.

4.  Create Blog Title And Tagline
Your blog title and your tagline is the banner showing what your blog is all about. It is so important to optimize it with your keywords particularly the tagline, so that it appears more in the search engine whenever someone searches one of your keywords.

5. Change Permalink Structure
Permalink helps to optimize your SEO, as well as your links readability, therefore it is important to customized it by going through your wp-admin and click on Setting>Permalink>Custom Structure and change it to /%postname%/.

6. Create About Me, Privacy Policy And Contact Me Page
These 3 pages are primary requirements in setting up a blog. Besides introducing yourself and what your blog is all about, contact me page allows your reader to communicate with you and gives them the security that you are not a spam. Privacy Policy protects privacy on the web.

7. Create Archive Page
Archive page allows your readers to scan all your posts from the very first to the recently posted blogs. Select the best archive that suits your character and preference, examples are SRG Clean Archives and Snazzy Archives.

8. Find A Suitable Free Theme And Tweak It (Advance Users)
Select a free theme on the web and customized it according to your preference. Have it done by an expert or do it yourself by changing the appearance through wp-admin and make it more yourself rather than its original look.

9. Setup Ping List
One way to optimize SEO is to set up a ping as it works to notify sites and directories every time you posted new articles giving you more exposure and publicity.

10. Use Google Analytics & Webmaster Tools
Keep track of your website visitors and your blog’s traffic by having plugins such as Google Analytics that analyzes and study the traffic on your site. Webmaster tools on the other hand dramatically improve your SEO.

11. Setup Schedule Auto-Backup
Backups are your best defense in case something happens to your website therefore it is a must to install WordPress Database Backup plugin where you can schedule blog backups and have them sent to your email automatically or stored in the server.

12. Use Unique Admin Username
For your own security, it is advisable to change the default ‘admin’ username and use your own personalized one to avoid hackers login to your site just easily.

13. Use Essential & SEO Optimise Plugins
Plugins enhance the features of your WordPress website, so choose the plugins that helps you customizes your blog and optimizes your SEO such as All-in-One-SEO-Pack.

14. Create Custom 404 Page (Advance Users)
A 404 page is what will appear whenever a non-existing page is being search in your blog. Instead of the default “404 error-page not found” you can customized it and create a link that will lead back to your homepage.  From your wp-admin go to Appearance>Editor, click on 404.php and edit.

15. Decide Want To Use Comment Function Or Not
Comment function allows your readers to comment on your blog and reply to them. It creates a certain bond towards you and your visitors so it helps when you have it, though the choice is yours.

16. Remove Test Post & Comment
To start blogging, you need to remove or edit the default test post that says “Hello World! Welcome to WordPress…” and replace your own posts.

17. Re-format Sidebar Content
Personalize your sidebar content by changing it according to your needs and preference. You can make widgets to appear your categories, latest posts, and everything you like, even advertisements.

18. Remove Blogroll Links
Remove your blogroll list or try to keep it as short as possible to give way to other more important links on your post and pages.

19. Use Gravatar
Gravatar ( Globally Recognized Avatars) is the image that makes a visual representation of you in replacement of your picture. It becomes your virtual identity card and appears beside your name every time you make comments on other blogs.

20. Setup Anti-spam
Spammers are everywhere in the web. To protect yourself and your WordPress website, it is a must that you install an anti-spam protection. Most common and one of the best anti-spams is the Akismet and it comes with the package. All you need to do is activate it with WordPress API key.

21. Change Blog Display
A blog is not a blog without contents. Therefore it is necessary to write blogs now and then to keep your readers coming back to your website to learn something new. It also keeps your website fresh and updated. Don’t create a website and just let it lie. Posting new blogs will boost your SEO optimization.

22. Add Categories
Categorizing your posts allows your readers to easily find what they are looking by merely looking at the specific category. It helps you organize your website and avoid clatter that your visitor may find annoying and leaves your site faster than you think.

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