What is Digital Marketing

Digital marketing is a term for the marketing of products or services using digital technologies like internet and mobile, in simple English getting found online which means different promotional techniques we use to reach customers via digital technologies.

Why digital marketing is the future

With the constant growth of the internet and more and more people are getting connected online every day, Internet is full of information and provides solutions to many problems instantly so People goes online for many reasons like information or reviews of new service or products and etc, digital marketing has become an essential for many organisations including small business that wants to make for themselves online.

There are many advantages of digital marketing

  • It’s more affordable to than traditional marketing.
  • Cost Effective – digital marketing tactics require less budget.
  • Reduce the cost of sales.
  • Easy trackable, measurable results.
  • Real time results.
  • Any business can compete with any competitor unlike in traditional marketing TV or print advertising.

What does digital marketing consist of ?

  • Search Engine Optimization
  • Pay per click (PPC)
  • Social Media Marketing
  • Email Marketing
  • Affiliate Marketing
  • Display Advertising
  • Content Marketing
  • Video advertising
  • Influencer marketing
  • campaign marketing
  • e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones.
I will keep updating this post on regular basis with latest information and changes in digital marketing.
If you have anything to add to this please share it with in the comment section.

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