SEO is the process of optimizing webpage or website, so that a search engine likes to show it as a top result for searches of a certain keyword in unpaid results. to understand how to bring your page first in the search page results, you first need to understand how search engine works.
In search engine optimization(SEO), onpage and off page optimization are two most used words. today we will talk about onpage optimization
What is Onpage Optimization
onpage optimization refers to how well your webpage content is presented to search engines but also increases overall readability of the site. onpage optimization include actual HTML code, meta tags(title, description, keywords) keyword placement and density, page load speed, quality of the content and keyword research.
key elements of a successful on page optimization
Content is king, all search engines loves it. always produce the fresh, quality and unique content. do the proper keyword research Each piece of content should be created keeping the primarily on a single keyword and maintain a keyword density of 3-5% as par search engines standard. also keep a mix of primary and secondary keywords and key phrases in your content.
You don’t need to be a hard core coder to be a SEO specialist but you should know the basics of html coding or without knowing the basics of HTML would be the same as driving without knowing the colors of traffic lights. optimize your website to load fast and make sure there are no coding errors.
Let’s take a look at the 3 parts of this process to optimize each and every single piece of content you produce on your website.
Title tag appear in the clickable link of the search engine result, should only have h1-tag to make the title clear to search engines. Google has limit of page titles up to 70 characters, so it is extremely important that keywords and relevant words are included in title tags.
Meta descriptions have to be created within a limit of 155- 160 characters which essentially should not include anything but alphanumeric characters.
Just like traditional headings and subheadings. There should be one <h1> tag for every page which is also called as title of a page, this should include the primary key word. These tags can be created uptill <h6>.
Designing and Constructing
This also very important step in onpage SEO. this includes your domain name should be relevant to your niche, website should be optimised to improve the load speed, good navigation with menus and sub menus, a safe connection and a mobile-friendly design.
Easy to crawl
Create a good robots.txt file and good site maps so that search engines can understand the content of your site.
Re-posting your content on other websites, or publishing your guest posts again on your own site, doesn’t hurt your SEO but make sure you will never do it in spam.
With the fast growing smart phone usage and sources says more than 60% percent of traffic comes from mobiles so we need to optimise the site to mobile friendly according to Google suggestions.
Keywords in URLs
Including your targeted keywords in the URLs of your blog posts or page. the structure of your permalinks should be seo friendly.
HTTPS and SSL
Google announced that security is now considered a ranking signal.
There are two common security protocols: HTTPS (a secure version of HTTP) and SSL (Secure Socket Layer). include any of them for more information contact your hosting provider.
Linking website content to other similar pages or posts on your website provides context to the search engine and to the readers as well.
Hope you enjoyed the article if i am missing anything or you still have any doubts please share it in below comment section.