The number of websites in the world today runs in the billions. When you launch your own website, it is just a tiny speck in this vast virtual universe. Unless you take active steps to make it visible, it can be easily pushed to the outer fringes of this universe where it could languish in obscurity. SEO or Search Engine Optimization is a process that can prevent this from happening to your website.
One of the predominant ways through which people locate a website is through a search engine like Google. Just like people use a telephone directory to look up phone numbers, people use them to find relevant websites. Unless your website is indexed in popular search engines, people will never be able to find your website on the Internet. SEO helps your website to get indexed as quickly as possible.
Getting your website indexed is just the first step. Indexing alone will not ensure traffic to your website. For every website that exists on the Internet, there are thousands of other websites catering to the same niche, competing for market share. Your website needs to figure on the very top of the list in your particular niche to be successful. SEO can help you achieve that goal.
SEO is implemented in two phases. The first phase is known as “on-page Optimization” where changes are made to the HTML code and the content of the website to make it search engine friendly. Title tags, META tags, H1 tags and a number of other HTML tags are fine-tuned to optimize the website for search engine indexing. The content of website is also optimized using LSI or Latent Semantic Indexing to make the website search engine friendly.
The second phase of SEO is known as “off-page Optimization”, and it involves generating backlinks to your website from other popular websites on the Internet. This is a more elaborate and time-consuming process, but is very essential for boosting your website’s ranking in the search engines.
Once on-page and off-page Optimization steps are implemented, you will begin to notice your website figuring on the top results of the major search engines. Your website will start getting more visitors as a result of SEO. This will in turn, generate more profits for your business or organisation.
If you want your website to have good visibility and traffic, you need to find a good SEO service in town and let them handle all your SEO needs.