Just to ensure that Google does not mistake this post for a spun content, let me start the discussion in an unconventional manner. I don’t know how Google ascertains if a content is a spun one. But if you are to believe one of the catchy comments I stumbled upon on using spun articles, then obviously nothing under the sun is new.
However, the question that stares in the eye is that should we limit our perception on spun content to that extent only.
WHAT IS CONTENT OR ARTICLE SPINNING?
Let me penetrate deeper. My previous article dwelled on free content generators where I discussed using content generated by these tools. But this post deals with spun content only.
In the context of content writing, content spinning or article spinning as defined in Wikipediais a re-written version of an original content or article.
There is a catch here. I was just saying that someone commented that nothing is new under the sun. From that perspective, every article or content is a spun content. Is it so? No, that is a misinterpretation.
In the blogosphere, there are hundreds of guys writing about keyword stuffing, black hat SEO, meta description etc. Whenever we google a query, we can see thousands of sites lined up vying with one another, for that coveted position on the first page of the SERP.
Does that suggest that all the articles reflecting on the SERP are spun products? Never.
WHY SPINNING OF ARTICLES OCCURS?
The spinning of articles has been around since the beginning of online journalism, web writing etc. People succumb to the lure of making quick bucks. Overnight success is never guaranteed in any field but still, people resort to shortcuts for success.
Also, the web world is filled with lazy people not ready to apply themselves.
There are other causes also which are attributable to its existence.
Many times, the spinning of articles takes place from lack of exposure to your chosen field. This is true in the case of manually spun content. Inexperienced bloggers often replace words and phrases in paragraphs and think that they can go unscathed.
Some of them take the help of spinners available online.
There is a little bit of spinning done here and there and that is admittedly indulged by big names like Neil Patel. But they don’t spin the whole content. They do that with the title.
SOME EXAMPLES OF SPUN CONTENT
Now, let us examine some examples of spun articles and see if one can go undetected.
For this, I take you to an example in www.spunwrite.com. (follow the owner at firstname.lastname@example.org )
ORIGINAL TEXT The old world is really quite old. Every other town in Europe is packed with monuments dating back several centuries. Little villages were once the capitals of a kingdom. The countries are small, but most of them were once the center of an empire that embraced the whole world.
SPUN TEXT#1 The old world really is as old as it seems. Many towns in Europe are blessed with monuments that were created several hundred years ago. Tiny villages stand where capitals of ancient kingdoms once stood. Though small, these countries were once central to an enormous empire.
SPUN TEXT#2 It’s easy to see why they call Europe “The Old World.” Monuments dating back several hundred years can be found in virtually every other town in Europe. These tiny villages used to be the bustling capitals of a kingdom. World wide empires were once centered in what are now small countries.
You can see here how the content spinner has deliberately spun the text. Leave alone Google, even a school student at 7th standard can easily make out that this is a spun product. The order of precedence of each sentence betrays your efforts.
HOW GOOGLE DETECTS SPUN ARTICLES
There used to be a time when search engines weren’t up to the mark. People got away with their spun content. Now one after another algorithmic update is taking place every year.
It is not that easy to trick google now. Google has over time, mastered its semantic searchability and sharpened its meaning technology. This has enabled Google to parse whole search queries at a go.
And this became known only after the introduction of Hummingbird update. Webmasters welcomed the update from Google as they fell in love with long tail keywords which had an easier application. But what they failed to realise was that Google as a search engine has evolved.
Semantic parsing has enabled Google to identify a spun content from an original one. Therefore, substituting words with words, paragraphs with paragraphs or reshuffling of sentences/phrases will not work for us. For Google will apply its artificial intelligence to discover them.
But spinning of articles is still there and that too with vengeance. Google may have tried to discourage these practices awarding webmasters with penalties. Overtime, webmasters also have mastered the tricks to escape googles.
There are some really smart webmasters who are expert at doing this. What still confuses the blogosphere is that how Google goes about detecting such content. Not much is out in the open in this regards.
Opinions vary here. A content may be partially original and partially spun or may be totally spun.
HOW TO STAY AWAY FROM SPINNING?
Now the burning question is that how to stay away from this black hat method? It is universally accepted truth that Google loves fresh content.
But how can you expect your content to be a unique one when thousands are writing on the same subject.
The answer is simple. You have to be innovative. Say, for example, keyword stuffing. You will see scores of sites in the SERP.
A major part of the post should contain the basic perception on the subject.
If you want to share something innovative, you have to experiment. Like while writing on detecting keyword stuffing, I suggested using focus keywordblock of Yoast SEO plug-in. This is used to find focus keyword density. I never found anyone suggesting this.
Similarly, while writing on meta description, I made a comparison between a foreword and meta description. Based on the outcome, I suggested some improvisation.
These things appear new to your readers and Google also.
Likewise, when you begin your content, just be a bit unconventional. Every blogger starts their content in this manner. Like – in this article/post, I am going to discuss this or that.
But just take a look at the first line of this post. Is it not different from what others do.
The mantra is that if you want to sound original, you have to think outside the box and not inside it.
Though most of you know it, something is still holding you back. That is fear of losing. You are afraid of doing things differently. You think that you may not be accepted by the mass.
However, that can’t be the premise for using spun article.
WHY SHOULD YOU AVOID USING SPUN CONTENT
#1 The spinners spin the content in a very ridiculous way. Spinners usually replace words with synonyms which may not be accommodating because a synonym may not necessarily be maintaining the appropriate vocabulary.
#2 The result is that it makes a bad reading and user experience which ultimately contributes to higher bounce rate. As your audience which habitually scans content will in no time leave your site to look into others.
#3 Higher bounce rate will only tank your site’s ranking.
#4 When Google catches you practising this black hat SEO method, it will mercilessly penalise your site or dump your site permanently.
#5 There are also other reasons apart from what I maintained in the foregoing against spinning of articles. Chances are strong that your spun article may pass for an infringement of copyright or plagiarism and may land you in a legal soup.
Everybody knows that a rocket operates on Newton’s third law. What makes difference is if it is using liquid propellant or solid propellant. Or if any country has placed it in the farthest orbit?
Before concluding, I will take you back to where I began. That is to the point which triggered this discussion.
Yes, it is true that everything under the sun is not new. But that applies to the basic perception of a subject. If you add a new thing or you experiment with it and include your findings, you will obviously sound different.
And that will define if yours is a spun content.
Do you have any experience in using spun content on your site? Did you suffer for doing so? Then please, don’t hesitate to share your experience in the space provided below.