How to Protect your Website and Blog Content from Content Scraper

As they say “Content is King” and who don’t want to protect their king.
Content creation takes lots of time and effort but what if your content gets copied within 2 hours after publishing article and the worst part content scrapers is ranked higher than you for your target keywords.

This is not new to the SEO industry every now and then you hear news someone shouting in GWF (Google Webmaster Forum) , ”Google my content has been copied”, are you sleeping ?

How do I know that my content has been stolen or plagiarized?

If you write great content and your website or blog which has been around for a while then there is definitely a possibility that someone has copied your content. But the problem is how you know that your content has been stolen.

There are tons of options and here are a few of them

1.      Set up Google Alerts: – Google alert is very powerful tool that keeps sending you notification while any change in the content is detected.

The best practice is as you publish the article set up 4-5 Google alerts with important keywords and create a separate email id for this as number of alerts can (in fact will) grow in number tremendously . Say you publish 50 articles that mean four alerts per article equals to two hundred Google alerts. This technique can be little hectic but very successful and as you find an alert specifying your content you can contact with the website owner and ask him to remove the content or legal action can also be taken.

For Example: If you have a brilliantly written article and you are worried that your competitors or someone might copy it then create a Google alert for the paragraph of your content and you will get a notification while someone copy and publish your content online.

When you know the website who has copied your content without your permission, you can threat him by sending legal notices etc or you can hire a person to damage his/her favorite car or bike (yes, I am serious)

 2.      Copyscape: –

Copyscape is an excellent tool which can determine the website which has stolen your content from your website as well as the unpublished articles (in paid version)

Premium version of Copyscape is more powerful as it gives you the power to check both published and unpublished content. You just have to enter your website it will find which websites are having content similar to yours. But it shows only 10 results for a free account.

3.      Give a look to your inbound (incoming) links

Every now and then you find some not so bad people who stole your content (even though intentions is to spread the article or they really like it) and link back to the source of the article or content. You can check your Backlinks and see if any violation of the copyright has occurred and use Trackbacks if you are using WordPress or other CMS.

4.      Use the search operators and power of Google

Pick one or two lines of your content and search it in Google (with quotes (“”)) and check the SERP (Search Engine Result Pages) and see whether any website has copied your article or a portion of the article.

 5.     Mail Yourself a Copy of the content

This can’t be termed as a legal proof but it can show the date of the email as a proof that the content belongs to you.

6     Put a Banner or text stating “Content is Copyrighted

Even though content scrapers do not bother about these tactics but it is always a good practice to display that the following content belongs to you and can’t be copied without permission.

 7.      Protect your images because it’s easy to copy

Your creative images have more chances of being copied than your content and there are thousands of people who will just copy your images and use it without even editing. You can watermark your images and protect it from being copied.

8.      Use JavaScript to disable text selection and right clicking

9.      Use Rel =”publisher” and link it to your Google plus page

If you use a publisher tag in your post then your content will most time will rank higher than the content scraper because it gives google the signal that your website is the official publisher of the page.

10.     Use Creative Common and make a separate copyright page.

Read more about it here

11.        File a DMCA Request (Digital Millennium Copyright Act).

If nothing works and content scraper is showing attitude and not removing copied content you can file a DMCA. An approved DMCA request can result the content scrappers website totally banned from search engines and every webmaster understand this. So before sending DMCA Request, try to contact the website owner personally and ask him/her to remove the content.



Takeaway

It is extremely hard to save your content but don’t worry Google is doing everything they could to detect the content scrapers.

Always keep an eye on your content and competitors.

Use Copyscape premium, if you can.

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