Link Building for the Modern Day Marketer

Sometimes all you can hear is people talking about links, links, links. Yes links are important, but it’s not about obtaining the most links or even acquiring a bunch of high authority links anymore. Most internet marketers know that in order to keep Google happy and enrich their visitor experience, link building has to focus primarily on relevancy and natural acquisition.

Link building is often the area of SEO which people find most daunting and which often gets a bad reputation for the many spammy tactics used by many SEOs out there. However, links are the fuel which will keep your SEO train running so it’s important that your link building approach is both effective and sustainable.

 7 Tips for a Successful Link Building Strategy

Write Guest Posts
This is a commonly known tactic but is one which people often shy away from because of the time it takes. However, guest posts are a fantastic way to build awareness of your brand, get relevant links and build relationships with other people in your industry. The key is to offer real value with your posts so that they offer value to the reader and encourage them to come and visit you as well as reading your post.

Become the Leading Authority within Your Niche
If you website is geared towards making your brand the leading authority within your niche, then quality links should naturally come your way. Take a look at what your competitors are offering visitors. Do they have fresher content? Do they use a variety of mediums to get their information across? Find out what they are doing that your brand is not, then better it and promote your unique selling points through a range of social channels.

Repossess Links that are Rightfully Yours
Link repossession is a great way to build links where people are already recommending you but have simply forgotten to include a link back to your site. You would be surprised how often this can happen. It is important to identify any website that has used your content, images or mentioned your brand without including a link. Search for unattributed images, use Copyscape to find borrowed content and set up Google alerts to see when and where your brand has been mentioned. Once you have identified these potentially missed opportunities, seek to get a link added to claim links that ‘rightfully’ belong to you.

Submit to Relevant Directories
Directory submissions are often looked at with some disdain, but if you find the right directories then they can be valuable links. Of course we’re not talking about and generic, spammy directories. The key is to find directories in your niche which have developed themselves as a good resource. If the directory is useful for a user then it is likely useful for a search engine.

Get Clients/Customers to Link to You
You have a relationship with your clients offline so why not establish this relationship online as well? Links from your contacts offline, whether they are suppliers, customers or clients can be valuable, trusted links which will form a strong foundation for your link profile.

Create Great Content on Your Own Website & Promote It
There are many people that think creating great content is the key to getting links. They’re wrong. The key is in promoting that great content so people are aware of it and will link to it. Write top 10 lists and contact the people you included in it. Create ‘Useful Resources’ pages and tell the sites you included on it. Write a fantastic, well researched blog post and promote it through your social media accounts. They key is in the marketing of your content – if you don’t tell anyone about it they can’t link to it!

Offer Internships & Jobs for Students
We know that some of the most trusted links on the web are from universities. But these kinds of links are unattainable right? Wrong. University websites often list the websites of companies who offer opportunities for students, whether that is internships, graduate programmes or jobs. Make sure your company is offering one of these and tell the university about it so you’re on the list too. Simple.

These are just 7 tactics which could help you on the way to a sustainable link building campaign, though there are many more out there to explore. Please share any you have in the comments!

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