Social bookmarking is a system to store, manage, find and organize bookmarks on the internet with the support of metadata, generally through tags that collaboratively or collectively turn out to be a Folksonomy. Folksonomy is otherwise known as Social Tagging. It is a method to add metadata by users on the internet in the form of keywords to shared material.
Social bookmarking has so many benefits to its users on the internet. It is a very effective method of internet marketing that includes posting links to blogs from various sites that organize, store and manage bookmarks. It not only drives traffic to your website but also creates a basic foundation of generating income through increased number of visitors who find your site through means of viral marketing and SEO.
This form of tagging is a fine SEO technique for various reasons. First, it builds additional inbound links to your content which is a good way to grab the attention of various search engine spiders and boost your web site rankings.
Second, social bookmarking sites are becoming very popular among the younger generation internet users and they are more comfortable and happy in receiving news from the online media rather than by getting news from watching TV and reading newspapers.
Third, it facilitates online businesses to market products and services by means of viral marketing. Most of these websites support sharing of materials. For this reason, many readers add such sites to their list of bookmarks and even comment on it.
Some ideas can help you understand this concept more deeply. The content of your web page should provide good information so that it hides a trading message inside the post which acts as a new story. For example, if your business is selling fishing rods and gear, publish articles about the recent competition in the market including a mention about the best gear and a link to your website. You will definitely gain popularity and get clicks from potential customers.
When you write articles for these sites, ensure that the description you provide inveigles possible customers not with blatant sales pitch but by providing information about the product that interests the customers to read the article.
Pay attention to adding tags with appropriate keywords in a sense to find the link easily within the website. Many bookmarking sites offer unlimited space to add every keyword and phrase.
Construct your content so that it is easy to share. Almost all major blog sites such as Blogger and WordPress have plug-ins that adds some ‘share’ graphics to your articles. This helps readers to quickly and easily make a click and add a bookmark of your post to their website. Also incorporate a plug-in that permits the users to add your website to an RSS feed. These feeds are very popular that combines all blogs into one easy to find place that shows updates of their favorites.
Social bookmarking thus helps users to drive traffic and increase sales by providing them with potential customers. Realistically, the possibilities are endless when using Social Bookmarking sites and should be used in order to gain targeted traffic.