SEO Specialist VS Digital Marketing Manager
The role of a SEO Specilist is to optimize a website page to improve the visibility in search engine results. This process includes a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs so that traffic is increased and revenue. you can also check short article on what is SEO for better understanding. Search Engine Optimisation process doesn’t need a single penny.
SEO is actually a subset of digital marketing which includes many other activates like SEM, content marketing, influencer marketing, campaign marketing, Adwords and e-commerce marketing, e-mail direct marketing, display advertising and so on, check wikipedia to know more about what is digital marketing. digital marketing is not free process you have to pay less money compare to traditional marketing methods. A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media and he/she will be playing major role for the company. Digital media marketing keeps changing everyday so you need to follow the latest trends and keep updated in the advertising market and technology. In my next article i will write about the list of blogs should follow and read on daily basis to get to updated.
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