Difference Between Digital Marketing and SEO

Many newbies to this term consider search engine optimization (SEO) and digital marketing to be closely associated and same, However, they have two separate statements and are entirely separate roles. Before we move further let me share a moment that I came across in my office, while were talking about SEO and digital marketing, each one of my colleagues had different definitions to SEO, one says it is adwords, few says it is affiliate marketing, few says email marketing kind of stuff. that is because I knew that they all were new to this and had very less knowledge about it. That moment I had decided to write a blog post about this topic.

SEO Specialist VS Digital Marketing Manager

The role of a SEO Specilist  is to optimize a website page to improve the visibility in search engine results. This process includes a wide variety of strategies and SEO best practices to achieve higher rankings in the SERPs so that traffic is increased and revenue. you can also check short article on what is SEO for better understanding. Search Engine Optimisation process doesn’t need a single penny.

SEO is actually a subset of digital marketing which includes many other activates like SEM, content marketing, influencer marketing,  campaign marketing, Adwords and e-commerce marketing, e-mail direct marketing, display advertising and so on, check wikipedia to know more about what is digital marketing. digital marketing is not free process you have to pay less money compare to traditional marketing methods. A digital marketing manager may actually work alongside an SEO specialist in a marketing campaign to increase a company’s overall exposure using digitally based media and he/she will be playing major role for the company. Digital media marketing keeps changing everyday so you need to follow the latest trends and keep updated in the advertising market and technology. In my next article  i will write about the list of blogs should follow and read on daily basis to get to updated.
Thanks for reading and if you have any questions please do share it in comment box below and do not forgot to share this post.

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