Are SEO and WordPress a Match Made in Heaven?
WordPress is a popular site platform. Not only is it easy to use but search engines seem to love it, too. Many small businesses see a dramatic difference in their traffic levels when they create a well-optimised WordPress site. You can find free templates, premium templates, and it’s highly customisable.
When you create a WordPress site, there are some great search engine optimisation elements already built in (as well as some very useful plug-ins available) that you should take advantage of. And it’s highly important that you remember, search engines don’t simply send traffic to websites…they send traffic to web pages. It’s not just quality over quantity. It’s also about making your pages as visible and as value-oriented as possible.
Every page you create for your site is akin to a beacon for potential customers. The more you optimise each page, the more potential it creates for visitors and search engines alike. The more visible to search engines you are, the more potential there will be for free organic traffic – a high converting and low cost type of website traffic.
If you develop a new WordPress site and leave it as is your pages will have links. A better way to set up your permalinks is for SEO purposes. By creating this customised permalink structure and by telling search engines that your page is highly relevant to your niche, you increase the SEO power of that page. The more obvious your topic, the more likely the search engines will understand what sort of traffic to send you.
Categories and Tags
Beyond simply creating pages and publishing them, there are many ways to optimise them for visual appeal and SEO weight. Search engines measure web pages against a very long list of potential attributes and your pages will receive a higher score when you take the time to leverage many of the SEO tools WordPress has.
When you create pages, you can split them into categories. Not only will this help search engines find out what your page is about but it’ll help searchers as well. (Learn more about information silos and SEO). It’s not just about the search engines… you need to organise your site so that it’s easy for people to navigate and find what they need. Your visitors probably won’t stay on the pages for long if it’s not quickly evident how they can find the info they need. If people can search based on categories and tags on the site the existence of those phrases in relation to the page will increase the SEO weight of the page as well as help you keep people on your site longer. Be sure to take advantage of the tags field as well. A few words that are relevant to the post and to your niche will help illustrate, in detail, what that page is about.
If every page has photos, this is yet another way to capture the attention of search engines and people. Every picture aids in telling a story. But it also offers a way to increase the relevance of a page to a specific set of keyword phrases. Optimising images is another way to poise your page for maximum SEO value.
Integrating the right words into the pages strategically can add to the perceived relevance by search engines. If you are a pet store in Ellenbrook, a wedding photographer or day spa in Perth, an SEO and web design company servicing Western Australia, or want to gain traffic from all over the world, keyword research, Long tail SEO, and strategic keyword integration are an important part of your web page design strategy.
WordPress offers infinite possibilities for a robust site that is friendly to you, as the company owner, to search engines, for the purposes of attracting organic traffic, and for the purposes of marketing your audience – the people you want to develop relationships with. There are many elements of a successful website both from a marketing and from an SEO perspective